Benefit never fail to wow me with the cuteness of their packaging. It's retro, vintage but with a slightly kawaii feel to it. The large circular cut-out in the packaging lets the product do the talking.
(Please excuse my smudgy fingerprints!)
The product container is 3.0g and although at first glance it may not look like you get much product, I can really see this lasting a long time. When used with a brush you hardly need any product at all to do the job.
I'm using shade 01, the lightest one!
Boi-ing is a nice, thick, creamy concealer. It was recommended to me over Erase Paste as it has a drier texture which is good for oily/combination skin. Unlike a few concealers I've tried, this has no yellow undertones. While a yellow colour-correcting base is great for purplish dark undereye circle, I don't find it does much good for big red blemishes. Boi-ing has more of a pinky-white undertone which is great for my ivory skin.
I find this concealer works a treat over spots, blemishes, broken blood vessels and pigmentation, but I'm not enamoured with it as an undereye concealer. While the creamy texture glides over blemishes it has a tendency to crease around the eye. If you have puffy, baggy eyes like I do, I'd use a more liquid concealer there instead.
Benefit Boi-ing Industrial Strength Concealer costs £16.50 and is available from Boots, Debenhams and online at Benefit.
My Rating: ✰✰✰✰✰ 4/5 stars.